Blog on SEO and organic traffic

Practical guides to SEO, organic traffic, ranking on Google and getting recommended by ChatGPT, with clear next steps for your own business.

8 min read

WebP Images and SEO: How Speed Affects Your Rankings

WebP files are 25-35% smaller than JPEG, and Google treats page speed as a ranking signal. Here is how to optimize images so your pages load fast and rank.

8 min read

How to Measure the ROI of SEO Content

A practical framework for measuring the ROI of SEO content: the formula, the free tools, assisted conversions and realistic timelines for small businesses.