Terms and Conditions

This is a courtesy English translation of the Bulgarian original (Общи условия). In case of any discrepancy, the Bulgarian version prevails.

GENERAL TERMS AND CONDITIONS

for the use of www.ninorai.com

Welcome to the website www.ninorai.com!

Thank you for using our services!

Please read carefully these general terms and conditions („GTC“, „Terms“) for the use of the website www.ninorai.com („Website“, „Platform“), because by accessing, browsing, registering on, or using its services in any way whatsoever, you confirm that you are familiar with these terms and unconditionally agree to be bound by them. If you do not agree with these GTC, you must not use the services on the Website.

These General Terms and Conditions govern the relationship between the service provider and users in connection with access to and use of an AI-based platform for the generation, optimization, analysis, and management of SEO content.

1. Definitions

„Ninorai“ – a Software as a Service (SaaS) platform that helps business users monitor, optimize, and expand their online presence through artificial intelligence (AI) features.

„Provider“, „We“ – „Навиа Систем“ DPC (Navia Sistem DPC), entered in the Commercial Register at the Registry Agency with UIC (ЕИК) 208893566, with registered office and management address: Burgas 8000, 15 „Odrin“ St., fl. 4, a commercial company that owns, maintains, and administers the website and the Ninorai platform.

„User“, „You“ – a business user – a legal entity or a person exercising a liberal profession who uses the services of the Platform for professional, business purposes, or a person authorized by them (employee, contractor) with the right of access to the User’s account.

„Services“ – means the products and services offered by the Provider to the User within the Platform, including all other web applications, APIs, and integrations created or operated by the Provider.

„Artificial intelligence features“ – means features of the services that use generative AI models to create, summarize, classify, or transform text, images, analyses, graphics, or data.

„AI result“ (output) – means content generated through the features of AI models.

„Input Data“ means all queries, keywords, texts, or materials entered by the User into the Platform.

„Generated Content“ means the text and SEO results created by the Platform’s artificial intelligence (AI) modules on the basis of the Input Data.

„User Content“ – means all input data, including queries, files, and materials entered by the User.

„Subscription Plan“ – a plan selected by the User for access to the services against payment of a subscription fee on a monthly basis under the conditions described in the respective plan.

„Trial Period“ – a free period for testing and evaluating the Services, offered at the Provider’s discretion.

2. Acceptance, validity, and effect of the General Terms and Conditions

2.1. You accept these Terms by activating the acceptance button, by selecting a subscription plan, by obtaining access, or by using a Service. If you accept the GTC on behalf of a company, you represent that you have the authority to bind that company to these Terms.

2.2. These GTC constitute a legal agreement between the Users and the Provider with binding force for the parties. The relationship between the parties is governed by these GTC, the Privacy and Cookie Policy, as well as other written rules and conditions of the Provider published on the Website, which form an integral part of these GTC.

2.3. The GTC do not address or regulate any matters arising from or related to the provision of links to other sites, advertisements, services, products, and third-party content, insofar as these are not governed by these GTC.

2.4. The Provider determines the content of these GTC and reserves the right to make changes at any time. Changes are announced by publishing the updated GTC on the Website with the date of the last update indicated therein, as well as through communication with Users in cases where this is required by law. If the User does not agree with the new version of the GTC, the User should not use the Website and the Services after they enter into force. If the User continues to use the Services after the GTC have been updated, the User will be deemed to have agreed to the most recently published version of the GTC.

2.5. The Provider exercises due care to present complete and accurate information on the Website. There may be omissions or inaccuracies in some texts due to accidental or technical error.

2.6. In case you have doubts about the quality of the Services or the content or reliability of the Website, you should not use the Services or any part of the Website. In all other cases, if despite such doubts or reservations you continue to use the Services or the resources of the Website, the responsibility for this decision rests entirely with the User.

3. Access, registration, account

3.1. Using the Services at www.ninorai.com requires the creation of a User account by filling in the mandatory fields in the registration form. The User is solely responsible for the accuracy, currency, and truthfulness of the data provided upon registration, as well as for all actions and/or omissions related to the use of their User account on the Website. Successful registration is linked to acceptance of these GTC and the Controller’s Personal Data and Cookie Policy. Activating the consent button is an electronic statement of consent by which the User declares that they are familiar with and understand the General Terms and Conditions, accepts them unconditionally, and assumes responsibility for all actions and/or omissions related to the use of their user account on the website.

3.2. The accounts and credentials of the User and persons authorized by the User are personal to the designated user and may not be shared, transferred, or used by unauthorized persons. The User must notify the Provider without undue delay if they discover or suspect unauthorized access to their account or credentials. The User is responsible for the actions and omissions of the persons authorized by them.

3.3. The Provider implements and maintains reasonable administrative, technical, and organizational measures to protect the account credentials and the User’s data from unauthorized access, disclosure, or misuse.

3.4. A User account may be blocked or deleted, and the content published from that account may be blocked or deleted, if the account is used for illegal activities, in violation of these GTC, or if the Provider determines that the User’s conduct or the content published by them could harm other users, the Provider, or third parties, or damage the reputation and good name of the Website.

3.5. The blocking or deletion of user accounts under the conditions of clause 3.4. does not entitle users to any claims for compensation, damages, or reimbursement of costs. The blocking or deletion of user accounts for reasons attributable to the User does not release the User from payment of any applicable fees or amounts, if any.

4. General description of the services

The Services on the Platform available for use by users include the following non-exhaustively listed capabilities:

AI generation of SEO content;

Video content analysis;

Automated identification of and access to potential customers;

Virtual assistant for customer inquiries;
Automated system for meeting and calendar management.
The number, type, and quantity of the services depend on the subscription plan selected by the User. At the Provider’s discretion, the Services may be updated, modified, supplemented, expanded or narrowed in scope, or discontinued at any time.

3. AI functionalities and limitations

3.1. The User acknowledges and agrees that the Platform provides the AI functionalities through the integration of technologies from third parties – AI providers.

3.2. The Platform uses generative AI models.

AI results may contain inaccuracies, incomplete information, or factual errors.

3.3. The User bears full responsibility for:
(i) verifying the AI results;
(ii) reviewing and editing the content before publication;
(iii) lawful use of the Services;
(iv) exercising non-automated (human) control over the content.

4. Conditions for use of the Services.

4.1. Subject to these Terms, We grant you a non-exclusive, non-sublicensable, non-transferable license to use the Services on the Platform solely for your internal business purposes in accordance with these GTC and the limitations of the subscription plan you select when subscribing to the Services. You may access and use the API solely for your internal business purposes in accordance with the terms of these GTC and the limitations of your subscription plan. You represent and warrant that: (i) all registration information you provide is true and accurate; (ii) you will maintain the accuracy of such information; (iii) you are at least 18 years of age and have the legal capacity and authority to enter into this agreement; and (iv) your use of the Services does not and will not violate applicable laws or regulations. If you are under 18 years of age, you may not register or attempt to register for the Services.

4.2. You understand and agree that we may monitor your use of the Services, as well as the use of the Services by all our users, and that we may use the collected information in an aggregated and anonymized manner. You agree that we may use and publish such aggregated and anonymized information, provided that such information does not identify you. In addition, we may use the information you provide when using the Services, without identifying you, for the purpose of improving the Services.

4.3. When using the Services, the User undertakes to comply not only with these General Terms and Conditions but also with the current Acceptable Use Policies of the respective external providers. The Platform has the right to immediately suspend a User’s access if it receives a report of a violation of these external rules.

4.4. The User declares that they hold the rights to the Input Data and that it does not infringe the rights of third parties.

4.5. The User accepts that AI systems may create factually inaccurate, incomplete, or outdated information.

4.6. The User bears full responsibility for the review, editing, fact-checking, and final approval of the texts and results before publication. The Platform is not liable for damages, lost profits, or search engine penalties arising from the publication of unedited content.

4.7. Where the generated content constitutes text intended to inform the public, the User is obliged to familiarize themselves with the transparency requirements and, where applicable, to mark in an appropriate manner that the content has been artificially created or modified with AI.

5. Prohibited use

You agree not to use the Services and the generated content in a way that violates laws or ethical standards, including but not limited to (i) for disinformation, fraud, or abuse; (ii) for the mass automated creation of spam content aimed at manipulating search engines in violation of their official policies; (iv) any content that promotes or incites illegal or criminal behavior; (v) creating fake materials (deepfakes) or misleading content without proper disclosure; (vi) content inciting hatred, discrimination, or violence; (vii) infringing the intellectual property rights or other rights of other persons; (viii) containing viruses, corrupted data, or other harmful, destructive, or malicious files or content; (ix) for extracting algorithms or copying the architecture of the Platform’s AI models through reverse engineering; (xi) copying, reproducing, or extracting content or data from third-party websites or artificial intelligence platforms in a manner that violates the terms of use of those platforms or applicable law; (xii) using any personal data, confidential information, trade secrets, or sensitive information that the User is not authorized to process or disclose, or that requires enhanced protection under the GDPR and applicable law.
6. Payment terms
6.1. All payments for subscription plans and additional services on the Platform are made cashlessly via debit or credit cards, electronic wallets, or other methods supported by the Platform.
6.2. Card payment processing is carried out entirely through integration with an external licensed payment system – Stripe (Stripe Payments Europe, Ltd.). By making a payment, the User accepts and agrees to also comply with the Stripe Services Agreement. All data is entered and processed in an encrypted and secure environment provided directly by Stripe, in accordance with the highest security standards in the industry (PCI-DSS Compliance).
6.3. When purchasing a recurring subscription (monthly or annual), the User consents to Stripe automatically charging the registered bank card at the beginning of each new billing period until the subscription is terminated by the User through their account settings.
6.4. The Platform and Stripe reserve the right to refuse to process a payment or to block access to the account in case of suspected fraud, use of another person’s or an invalid card, or violation of anti-money laundering measures (AML regulations).
6.5. All additional fees imposed by the bank issuing the User’s card are entirely at the User’s expense.

7. Refund policy
7.1. Since the Services provide access to digital content that is not supplied on a tangible medium, and performance begins with the express consent of the User, amounts under already paid subscriptions are not refunded.
7.2. The Platform does not issue refunds in the following circumstances: (i) dissatisfaction with the quality, style, or appearance of the AI-generated content; (ii) lack of improvement in the User’s SEO ranking or subsequent penalties/filtering of their website by search engines; (iii) service interruptions caused by technical problems of the external AI providers; (iv) unused services at the end of the billing period.
7.3. By way of exception and entirely at its own discretion, the Provider may approve a partial refund or an extension of a subscription in the event of a proven massive technical failure in the Platform’s own architecture lasting more than 24 consecutive hours, except in cases where the technical problem is due to force majeure or to causes beyond the Provider’s reasonable control.
8. Termination of the subscription, storage of and access to the generated content
8.1. The User may terminate their paid subscription at any time through their account settings. Termination takes effect at the end of the current prepaid period.
8.2. After the expiry of a trial period for the services under the subscription plan, you will automatically be charged the service fees as specified in the Subscription Plan. To avoid these charges, you must cancel your Subscription before the end of the applicable trial period by sending us an email to [email protected].
8.3. After the expiry of the paid subscription and the termination of the Services, the User’s account is deleted and their access to the paid Services of the Platform is discontinued.
8.4. The Platform stores the Generated Content and the Input Data in the User’s account for a period of 30 days after termination of the paid subscription. After this period expires, the Platform has the right to permanently delete this data from its servers. The User is obliged to export and save the generated texts themselves before the expiry of this period. The Platform is not liable for loss of data after this period.
9. Inapplicability of consumer law to business users

Insofar as the Services on the Platform are intended only for users who use the Platform for commercial, professional, or business purposes (legal entities and self-employed persons), business users are not entitled to the 14-day right of withdrawal from a distance contract and to a refund, regardless of the moment of termination of the subscription.

10. Limitations and limits of liability

10.1. The Platform and its functionalities, including the AI-generated content, are provided on an „As-Is“ and „As-Available“ basis, without any express or implied warranties.

10.2. The Platform does not warrant that:

(i) The Service will be uninterrupted, timely, secure, or completely free of technical errors.
(ii) The Generated Content will lead to an improvement in SEO ranking, an increase in traffic, sales, or other commercial results.
(iii) The content will successfully pass the checks of AI text detection software (AI Detectors).
10.3. The Platform (including its managers, employees, and partners) is not liable for any indirect, incidental, special, or consequential damages, nor for lost profits, loss of data, loss of business reputation, lost revenue, or costs for alternative services.
10.4. The Platform expressly excludes liability for damages resulting from:
(i) Decisions by search engines (e.g., Google, Bing) to penalize, de-index, or lower the rankings of the User’s website due to the use of AI content.
(ii) Factual errors, inaccuracies, or misleading information generated by the External AI systems („hallucinations“).
(iii) Actions, changes in API terms, or discontinuation of services by the External providers (OpenAI, Anthropic, etc.).
10.5. The Platform is not liable for damages, service interruptions, delays, technical failures, or changes in the quality of the generated content that are due to technical problems, maintenance, or inaction on the part of the external providers.
10.6. In cases where applicable EU law does not permit a complete exclusion of liability, the total cumulative liability of the Platform for any claims arising from or related to the use of the Service is limited to the total amount actually paid by the User to the Platform for their subscription during the last 3 months preceding the occurrence of the grounds for the claim.

11. Intellectual property rights

11.1. All intellectual property rights in the design, code, functionalities, algorithms, trademarks, logos, and texts of the Platform belong entirely to the Provider or its licensors. We own all rights, title, and interest in the Website and in all copies, modifications, and derivative works thereof, including, without limitation, all rights in patents, copyrights, trade secrets, know-how, trademarks, and other proprietary or intellectual property rights.

11.2. The User retains full ownership and copyright in all Input Data (keywords, queries, texts) that they enter into the Platform. The Platform transfers to the User all of its rights (insofar as such exist and are recognized under applicable EU copyright law) in the Generated Content immediately upon payment of the fees due. Subject to these Terms, you retain ownership of the content you create through the Services, including the generated texts, graphics, analyses, and other materials.

11.3. The User accepts that, due to the nature of machine learning, the Generated Content may not be eligible for full protection as a subject of copyright in some jurisdictions.

11.4. The Platform does not warrant that the Generated Content will be completely unique. The User agrees that other users may enter similar queries and receive identical or similar texts, and in such cases the User has no right to claims for copyright infringement against the Platform or the other users.

11.5. The User bears full and exclusive responsibility for ensuring that the Content Generated in their account does not infringe patents, trademarks, copyrights, or trade secrets of third parties after its publication. If We receive an official notice of an intellectual property infringement related to the User’s data, We have the right to immediately remove the relevant content or to suspend access to the User’s account until the matter is clarified.

11.6. The User grants the Platform a temporary, worldwide, and royalty-free license to store, transmit, and process the User’s Input Data solely for the purposes of providing the Services and transmitting it to the external AI systems.

12. Changes to the GTC

We reserve the right to change these Terms at any time. Changes will take effect from the date indicated in the updated version and will be announced as set out in clause 2.4.

13. Privacy

By accessing the Website and using the Services, you agree that your personal data may be collected, processed, and stored by Us for the purpose of the proper and full use of the Services in accordance with these Terms and the Privacy and Cookie Policy, available here: https://ninorai.com/privacy-policy/

14. Disputes. Applicable law

The parties will strive to settle all disputes and relations by agreement, and if no agreement is reached, the dispute will be referred for resolution to the Bulgarian courts. These Terms are governed by and construed in accordance with applicable Bulgarian and European law.

15. Contacts

If you have any questions about these Terms, please contact us via

email: [email protected].

Address: Burgas 8000, 15 „Odrin“ St., fl. 4.